Chair
Virginia Mouseler The WIT | CEO
Virginia Mouseler is the co-founder of The WIT, the leading agency specialized in research and information on TV programs worldwide. After graduating in philosophy and psychoanalysis, she graduated from a top tier business school. In 1996,Virginiafounded The Wit, which has become the most extensive source of information on TV & WebTV programs developed and aired worldwide. The WIT’s reports and on-line services are used by the most active broadcasters, producers and distributors around the world to develop new ideas or acquire licenses. In the meantime, Virginia is continuing her activities as a therapist.
About The Wit
The Wit is the specialist of information and research on TV programs worldwide. The Wit provides broadcasters, producers and distributors with information on all the new TV programs and trends around the world through “The Daily Wit”, a daily report on projects and formats in development and the hottest news in TV programming around the world; “The Fresh TV”, an online database on all the new shows broadcast in more than 40 countries, “The Cool TV”, an analysis of the trends; “The Witspotter”, a premium online information service for the best new ideas in TV, social media, branded content worldwide. @TheWitFreshTV
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Speaker(s)
Laurent Maisonnave Seevibes | CEO
Laurent Maisonnave is the Founder of Seevibes — leading provider of social TV ratings in Canada. Seevibes provides exclusive data on the TV audience for the improvement of cross-media campaigns and the growth of advertising revenue. With fifteen years experience in Europe, Middle East and North america, Laurent is a startup entrepreneur who like to build kick ass team and to lead ambitious project. Speaker, lecturer and hard core blogger, Laurent published more than 700 articles about Internet marketing, online video and the rise of the social TV.
About Seevibes :
New habits, platforms, technologies and devices are all effecting and influencing modern TV viewers... but the methodologies used by broadcasters, producers and advertisers to measure TV audiences haven’t changed in over 60 years. Today, comments, feedback and viewer interaction across social networks and mobile devices represent a huge opportunity for marketers and media ecosystem participants worldwide. Seevibes core technology, methodology and range of products measures TV audiences based on their Social Media activities and interactions. Seevibes - Decode Social TV. @zelaurent @Seevibes
Fabien Bareti Orange | Head of Digital Marketing TV Check
Fabien Bareti is Head of Digital Marketing for Tvcheck, the first innovating service of Social TV in the Orange FT group.
The team is in charge of social media marketing and digital communication, focused on social TV since 1 year.
Before he used to work on browsing usage for mobile and pc as well, especially on deportalization mechanismes… with a strong involvment on advanced social networks, content social recommendation, personal data agregation and now social TV (Djinngo.com, Orange Widgets, Netvibes partnership, Bubbletop mobile, Tvcheck.com ....)
He started in multimedia services for Orange FT group at the time of 3G launch.
As a hobby he is also web entrepreneur and founded several social web sites such as famooz.com , kitweet.com , or wikihashtag.com. @Leshark75
Wale Gbadamosi Oyekanmi Darewin | CEO
Wale Gbadamosi-Oyekanmi is the founder of social TV agency Darewin, which handles not only the digital presences of hit French comedy show Bref (“So” n English), but also that of a growing number of TV series, entertainment nd live shows, hand-in-hand with their producers and broadcasters.
About Darewin:
Launched in 2011, DAREWIN http://www.darewin.fr/ is the leading social TV agency in France. Probably because it is the only social TV agency in France. This dynamic and cutting-edge agency turns content into engaging digital experiences. Be it on mobile, website or social media, their campaigns are always strategic and creatively-driven.Clients include TV producers (Zodiak Media http://www.zodiakmedia.com/), broadcasters (CANAL+, France Television, ARTE, NT1) or distributors (Warner Bros), both from the primetime entertainment or TV series fields. @worldwale
@darewinfr
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