Regarded as one of today’s most innovative television business executives, Bruce Rosenblum was named President, Warner Bros. Television Group in September 2005. In this post, he has complete oversight of and a broad mandate to grow the entire Warner Bros. portfolio of television businesses, including worldwide production, traditional and digital distribution, and broadcasting. Additionally, Rosenblum, along with the heads of the Studio’s theatrical and home entertainment groups, forms Warner Bros.’ Office of the President, reporting to the CEO, to guide the company at a time of convergence of content and distribution platforms throughout the entertainment industry.
With more than two decades at the Studio, Rosenblum is recognized for leading an unparalleled executive team and defining the company’s television business, which is consistently a significant contributor to Warner Bros. Entertainment’s earnings. Under Rosenblum’s guidance, the Warner Bros. Television Group is rapidly developing new business models for the evolving television landscape as well as moving aggressively into the global expansion of local production and broadening its operations in the digital space on a number of fronts.
During the 2012–13 season, the Warner Bros. Television Group is producing more than 45 primetime, first-run, cable and animated series, totaling over 2,000 episodes. On the distribution front, the Television Group has two category-leading business units—Warner Bros. Domestic Television Distribution and Warner Bros. International Television Distribution. Together, these entities are responsible for the worldwide distribution of Warner Bros. Studios’ current programming and library properties (more than 6,600 feature films, 48,000 television titles and 14,000 animated titles) to all current and emerging platforms.
The cornerstone of the Warner Bros. Television Group is Warner Bros. Television. For 2012–13, WBTV is producing more than 25 primetime series and continues its standing as a key program supplier to each of the U.S. broadcast networks. WBTV’s signature programs include “The Big Bang Theory,” “Two and a Half Men,” “The Mentalist” and “Mike & Molly” for CBS; “Fringe” for FOX; “The Middle” for ABC; and “Dallas” and “Southland” for TNT, among many others.
Rosenblum also oversees the other production arms in the Television Group:
▪ Warner Horizon Television, whose current series include the scripted programs “Rizzoli & Isles,” “Pretty Little Liars” and “The Lying Game,” unscripted shows including “The Voice,” “The Bachelor” and “Randy Jackson Presents America’s Best Dance Crew”
▪ Telepictures Productions, with current series including the Emmy Award-winning “The Ellen DeGeneres Show,” the multi-platform “TMZ” and the daily talk strips “Anderson” and “Bethenny”
▪ Warner Bros. Animation, with series including “The Looney Tunes Show,” “Batman: The Brave and the Bold,” “MAD,” “Scooby-Doo! Mystery Incorporated” and “Green Lantern: The Animated Series”
▪ Studio 2.0, a digital production studio for shortform programming and original series, including “Childrens Hospital,” now a broadcast series on Adult Swim.
To bolster the Television Group’s strategic move into local production around the world, Warner Bros. International Television Distribution formed Warner Bros. International Television Production in 2009, aligning with high-profile producers such as Mike Fleiss and John de Mol to create local productions. The following year, WBITVP acquired a majority stake in Shed Media, one of the U.K.’s largest and most successful independent production and distribution companies, with operations in both the U.K. and U.S. Shed’s signature series include “Waterloo Road,” “Supernanny,” “New Tricks” and “Who Do You Think You Are?”
On the broadcasting front, Rosenblum represented the Television Group as one of the key architects of the deal creating a joint venture with CBS Corporation to form a new broadcast network, The CW, and with Barry Meyer, Chairman & CEO, Warner Bros., oversees the company’s interest in the network. Warner Bros. Television produces “The Vampire Diaries,” “Gossip Girl,” “Nikita” and “Supernatural,” among others, for The CW.
Under Rosenblum, WBTVG has led the television industry in supporting the growth of on-demand access to programming in a manner that supports broadcast and cable networks. In addition, WBTVG has been a leader in generating new revenue through responsible licensing models with a number of digital partners.
In addition to his Studio responsibilities, Rosenblum serves as the Chairman & CEO of the Academy of Television Arts & Sciences, a post to which he was elected for the 2012-2013 term. In this role, his goal is to work with the Board of Governors to lead the Academy through this transitional time in the television industry, while promoting a renewed sense of vitality and relevance to the organization and its membership.
Prior to his current post, Rosenblum served as executive vice president of television at the Studio for six years. Before that, he was senior vice president, television business management, Warner Bros., a position he had held since 1994.
Rosenblum came to Warner Bros. as part of Warner Communications’ 1989 acquisition of Lorimar Telepictures as vice president, business affairs. He joined Lorimar in 1986 from Dern, Mason & Floum (now Del, Shaw, Moonves, Tanaka & Finkelstein), where he began his career as an entertainment attorney in 1982.
He received his juris doctor degree from the University of California, Los Angeles and his bachelor’s degree in business administration from the University of Southern California.
Rosenblum serves on the board of directors of City National Bank, is past president of the Friends of the Los Angeles Free Clinic and is past chairman of the board of trustees for The Buckley School.
Rosenblum and his wife, Ande, have two children, Kimberly and Jono.